Connected Pakistan

Huma Ilyas (CEO & Founder at E-Rein)


A Journey of Hope and Inspiration in E-Commerce

In the bustling streets of Lahore, where the hum of daily life mingles with dreams and aspirations, emerged a story of resilience, tenacity, and the indomitable human spirit. Huma Ilyas, a name not known to the world until adversity knocked on her door in 2016, transforming her life in ways unimaginable.

As the third among four siblings in a middle-class family, Huma’s journey began with the same dreams that fill the hearts of countless young individuals across the world. Her early years were marked by responsibility and determination, qualities that would later define her path to success.

The turning point came in 2016, a year etched in Huma’s memory as a time of heartbreak and shattered dreams. Life, in its unpredictable nature, dealt her a blow that left her in pieces. But instead of succumbing to the pain, Huma found strength within herself to rise from the ashes. It was in the face of adversity that she discovered the depths of her own resilience, the power to transform pain into purpose.

From a modest background, Huma’s educational journey unfolded without the luxury of extra tutoring or external support. Matriculation, intermediate, BS Honors, and MPhil – each milestone was a testament to her unwavering dedication. As she navigated the corridors of education, her sense of responsibility continued to guide her, laying the foundation for the challenges she would later confront.

From Salary Struggles to E-Commerce Success: Huma’s Inspiring Journey of Resilience and Growth

Embarking on her professional journey in 2015, Huma’s career initially saw her earning a respectable salary of 50,000 PKR. Yet, driven by an innate desire for growth and experience, she explored different paths, even accepting a commission-based job that brought in 30,000 PKR. Her journey led her to a role in HR, where she willingly settled for a lower salary of 20,000 PKR, driven by her hunger for knowledge and experience.

However, the winds of change swept through Huma’s life with the onset of the COVID-19 pandemic. The world, grappling with uncertainty, faced downsizing and economic upheaval. In this chaos, Huma stumbled upon the world of e-commerce, a discovery that would alter the course of her life.

In her pursuit of knowledge, Huma joined the Extreme Commerce group on Facebook, a decision that opened the doors to freelancing and, eventually, Amazon business. The learning curve was steep, and the discussions on figures and trading on platforms like Amazon initially seemed like an alien language. Yet, guided by the motivating talks of Sir Sunny Ali and fueled by her determination, Huma took the plunge into the world of e-commerce.

From Adversity to Triumph: Huma’s Entrepreneurial Odyssey with E-REIN after Unforeseen Challenges in 2022

The year 2021 became a period of intense learning and skill refinement for Huma. With a focus on freelancing and an eye on Amazon’s business launch, she dedicated day and night to mastering the intricacies of the trade. Through the guidance of Hisham Server, she honed her freelancing skills, and under Sunny Ali’s VBC, she gained the foundational knowledge of the Amazon business.

In 2021, Huma’s journey led her to a newly established Amazon agency linked with EC. This marked the beginning of a transformative chapter, one where she not only applied her knowledge but also became a mentor, training over 10,000 students nationally and internationally. Her commitment extended beyond lectures; she actively helped many students earn their first dollar through freelancing. The accolades and appreciation from students around the globe became a testament to her impact.

Yet, success did not come without its share of challenges. As a female navigating the male-dominated e-commerce landscape, Huma faced hate, restrictions, and problems from upper management. Undeterred, she persevered, working tirelessly for the agency she had come to love. Weekends and 24/7 dedication became her norm, fueled by a passion that transcended the hurdles she faced.

However, life is a journey of twists and turns, and on October 28, 2022, the unexpected struck. Political instability and an Imran Khan jalsa led to Huma’s departure from the agency. Little did she know that it would be her last day, receiving a message in the group announcing her abrupt termination without any warning or notice period. The company owed her 10 lacs, leaving Huma in a state of disbelief.

In those moments of shock and pain, Huma found herself at a crossroads once again. The security of a stable job had vanished, and questions of the future loomed large. But within the chaos, a quiet voice emerged within Huma – the voice of resilience, the voice that had guided her through heartbreak before.

In the aftermath of this unexpected turn, Huma made a decision that would define the next chapter of her journey. Instead of succumbing to despair, she chose to turn the page and start her own agency – E-REIN. The days following October 28 were filled with determination and the unyielding resolve to channel her hard work into building something of her own.

Resilience in Action: Huma Ilyas’ Journey from Employee to Entrepreneur, Building E-REIN as a Symbol of Triumph

From the 29th of October 2022, Huma began the quest for office space and gave birth to the vision of E-REIN. The inauguration on December 18, 2022, marked not only the beginning of a new agency but also the start of a journey where Huma would be the captain of her ship.

As the CEO of E-REIN, Huma embarked on a mission to provide valuable services to international clients and mentor those who sought direction in the intricate world of e-commerce. Her commitment extended beyond business; she became a champion for women’s empowerment, offering free training to empower women in Pakistan.

The road from employee to entrepreneur was not without its challenges. The initial days saw her salary decrease from the six figures she had achieved in her previous job to zero for the first four months of her e-commerce venture. To fund her dream, she borrowed 20,000 PKR from a friend, using it to buy a laptop and cover her travel expenses to the office.

But Huma’s resilience paid off. The hard work that she poured into her agency bore fruit, and within a short span, E-REIN began to flourish. The challenges of the entrepreneurial journey did not deter her; instead, they fueled her determination to prove that she could not only survive but thrive on her own terms.

As we fast forward to the present, Huma Ilyas, once an unknown name facing heartbreak, stands as a beacon of inspiration in the e-commerce field. The journey from pain to triumph, from a shattered dream to the inception of E-REIN, encapsulates the essence of human resilience.

In every word of advice she imparts, in every free training session she conducts for the empowerment of women, Huma echoes the spirit of triumph over adversity. Her story resonates with anyone who has faced a setback, reminding them that within the darkest moments, the spark of resilience can ignite a path to greatness.

Huma’s story is a testament to the fact that dreams do come true when fueled by passion, hard work, and an unyielding spirit. She is not just an entrepreneur; she is an inspiration, a true architect of her destiny.