Starting your own business is a dream for many, but turning that dream into reality is a whole different journey. My name is Javeria Abid, and I am the proud owner of Rangekhushboo, a homemade, non-alcoholic perfume brand. Today, I want to share my story with you—how I transformed my love for fragrances into a thriving business that has grown beyond my expectations in a short time.
The Beginning of Rangekhushboo
I have always had a passion for perfumes. I’m someone who is constantly on the hunt for unique and captivating fragrances. This love for perfumes eventually inspired me to create something of my own. In mid-2024, I decided to take the plunge and start my brand, Rangekhushboo. Initially, I kept it simple by focusing on offline sales. The response was overwhelming, and word of mouth alone helped me generate over 70,000 PKR in profit within a few months. And guess what? I didn’t even spend a single rupee on ads!
My Journey in the Online World
Before Rangekhushboo, I had already been working in the online field for five years. My journey began with WordPress web development, where I learned the ins and outs of creating websites. This experience gave me a solid foundation in understanding the digital landscape. Later, I spent three years working as an Amazon Virtual Assistant, managing multiple seller accounts. These years taught me valuable lessons about e-commerce, customer behavior, and online business strategies.
When I saw the potential growth of Rangekhushboo, I knew I had to bring it online. The skills I had gained over the years made this transition smoother and more strategic.
How Rangekhushboo Stands Out
The perfume market is highly competitive, but Rangekhushboo has a unique identity. Here are some key factors that set it apart:
1- Homemade and Non-Alcoholic: All of our perfumes are carefully crafted at home with natural ingredients. They are completely free of alcohol, making them suitable for a wider audience.
2- Affordable Luxury: Perfumes are often associated with luxury and high prices. At Rangekhushboo, we aim to deliver premium quality fragrances at an affordable price.
3- Word of Mouth: Unlike many businesses that rely heavily on ads, Rangekhushboo grew organically. Satisfied customers recommended our perfumes to others, creating a loyal customer base.
4- Passion-Driven Creativity: Every fragrance in our collection is a result of my love for exploring new scents. I take pride in crafting unique blends that leave a lasting impression.
Challenges Along the Way
Every business faces challenges, and Rangekhushboo was no exception. Initially, it was difficult to balance my time between creating perfumes, managing orders, and marketing. Scaling the business from offline to online required extra effort, but it was worth it. Another challenge was learning how to market my brand effectively in the digital space.
Thankfully, I enrolled in the SEBT-13 program by iSkills, which proved to be a game-changer. Through this course, I gained insights into SEO, digital marketing, and website security. These skills have helped me optimize Rangekhushboo’s online presence and prepare for future growth.
Future Plans for Rangekhushboo
My vision for Rangekhushboo is to scale it into a globally recognized brand. I plan to implement advanced SEO strategies to improve our website’s visibility and attract more customers. Additionally, I’m working on enhancing our product packaging and introducing new fragrances to cater to diverse preferences.
Another focus area is leveraging social media platforms to connect with our audience. Platforms like Instagram and Facebook offer a great opportunity to showcase the brand’s story and products in a creative way.
My Advice to Aspiring Entrepreneurs
If you’re thinking about starting your own business, here are a few tips from my journey:
1- Start Small but Stay Consistent: Don’t wait for the perfect moment. Start with what you have and build gradually.
2- Focus on Quality: Whether it’s a product or service, quality always wins. Happy customers are your best marketers.
3- Keep Learning: The business world is constantly evolving. Invest in learning new skills and stay updated with industry trends.
4- Believe in Your Vision: There will be obstacles, but persistence and belief in your idea will keep you moving forward.
Are you ready to experience the magic of homemade, non-alcoholic perfumes? Explore our exclusive collection at www.rangekhushboo.com and find your signature scent today. Don’t forget to follow us on social media for updates and special offers!
