Umar J. Qureshi is the CEO of Folklore Magazine Pakistan, a platform dedicated to preserving and promoting Pakistan’s cultural heritage, art, and storytelling. Through creative journalism and cultural advocacy, he supports artistic expression, heritage awareness, and media-driven cultural education.
Umar J. Qureshi is a cultural media leader and the Chief Executive Officer of Folklore Magazine Pakistan, a publication committed to celebrating Pakistan’s rich heritage, art, history, and traditional narratives through modern storytelling.
Under his leadership, the magazine serves as a bridge between past and present, preserving folklore, cultural wisdom, and artistic expression while promoting emerging voices in literature, photography, and cultural journalism. His vision emphasises the importance of safeguarding intangible heritage in an era of rapid digital transformation.
Umar’s work reflects a passion for cultural preservation, creative communication, and community engagement. By promoting Pakistan’s artistic identity on contemporary media platforms, he contributes to strengthening national cultural awareness and inspiring younger generations to value their roots while embracing modern creativity.
His journey demonstrates how media, storytelling, and cultural leadership can play a powerful role in shaping social understanding and creative industries.
