CO FOUNDER ELO
Umar, the founder of elo (Export Leftovers), has significantly influenced the Pakistani eCommerce industry, transforming his humble beginnings into one of the country’s largest and fastest-growing eCommerce platforms. Starting with just two people in 2013, Umar’s vision to provide quality products led to elo’s evolution into a prominent eCommerce store, now employing over 170 individuals. Notably, elo’s impact earned it a spot in the top 100 startups of Pakistan, a testament to Umar’s strategic leadership and commitment to excellence. Beyond his entrepreneurial pursuits, Umar holds academic qualifications from esteemed institutions like the University of Edinburgh and Cass Business School, London, enriching his understanding of the industry. Despite his dedication to elo’s growth, Umar finds time for personal interests like exploring cuisines, reading, and improving his marathon times, balancing his professional success with a fulfilling personal life. Umar’s journey underscores his entrepreneurial spirit and dedication to delivering quality products and services, positioning elo as a leader in the Pakistani eCommerce landscape and inspiring further growth and innovation in the industry.