HEADING ENTERPRISE SOLUTIONS AT JS BANK
Rao Umer Farooq is a leading figure in Pakistan’s digital and fintech sector, currently heading the Enterprise Solutions department at JS Bank. With over 8 years of experience, Rao has been instrumental in driving significant digitization initiatives, particularly within the public sector. His career began at Ufone, where he introduced pioneering innovations like Pakistan’s first wallet debit card and the country’s inaugural Islamic Branchless Banking Platform. At JS Bank, Rao’s strategic vision has led to the successful launch of several high-value projects, focusing on international remittance, technology-based ecosystems, and digital payment solutions. His contributions have made a profound impact on Pakistan’s digital landscape, revolutionizing financial services and fostering greater financial inclusion. Looking ahead, Rao remains dedicated to pushing the boundaries of digital innovation, aiming to guide JS Bank towards new milestones in the dynamic digital landscape. Through his leadership and relentless drive for digitization, Rao Umer Farooq continues to shape the future of Pakistan’s financial industry.
