CEO BRAND E
Ashifa Paracha emerges as a leading figure in Pakistan’s digital realm, boasting over 23 years of experience in marketing and advertising. As the founder of Digital Leaders Pakistan and Pakistan Digital Awards, she has been instrumental in fostering innovation and elevating the country’s digital image. Her initiatives not only provide a platform for networking and recognition but also champion causes like mental health awareness and support for working women through “She Vows.” Furthermore, Ashifa’s efforts to promote Pakistan’s innovators globally highlight her commitment to showcasing the nation’s talent and creativity on the international stage. With her visionary leadership, Ashifa Paracha continues to shape Pakistan’s digital future, inspiring professionals and driving industry growth.
