Pakistan’s First AI-Powered E-Commerce Automation System

Governor Punjab graces the historic launch event in Lahore

Lahore, Pakistan – August 31, 2025:

In a landmark moment for Pakistan’s digital economy, eTaps the country’s first AI-powered full-stack e-commerce automation system was officially launched at the E-Commerce Leaders Summit 2025, held at Pearl Continental Hotel, Lahore. The event was graced by the Honourable Governor of Punjab, Sardar Saleem Haider Khan, as the Chief Guest, along with top industry leaders, entrepreneurs, and innovators.

Founded by Muhammad Nafey, Pakistan’s youngest CEO and serial entrepreneur, eTaps has been built after 2.5 years of research, development, and testing. Designed as a complete solution to Pakistan’s e-commerce challenges, eTaps automates the entire journey of an online order from customer verification to courier assignment, inventory and stock management, reconciliation, and true marketing attribution.

Speaking at the launch, Muhammad Nafey, Founder & CEO of eTaps, said:

“I started my first e-commerce business at the age of 13, and from that day I witnessed the real struggles of Pakistani sellers. Fake orders, courier delays, inventory mismatches, and reconciliation problems cost our economy billions every year. With eTaps, we are not just introducing technology we are introducing a solution built in Pakistan, for Pakistan. Our vision is to empower every e-commerce business so that Pakistan can rise in the global digital economy.”

The Governor of Punjab, in his address, lauded the efforts of young entrepreneurs and emphasized the importance of innovation and technology in shaping the province’s and Pakistan’s economic future.

Already adopted by multiple e-commerce businesses, eTaps has demonstrated measurable improvements for its clients:

• Order verification accuracy of over 90%
• Real-time courier delay detection
• Reduced return ratios and improved profitability

The launch of eTaps is expected to mark a turning point in Pakistan’s e-commerce landscape, offering sellers and businesses the tools they need to operate more efficiently, scale with confidence, and compete globally.

About eTaps:

eTaps (Private) Limited is Pakistan’s first AI-powered full-stack e-commerce automation system. Built to solve the real challenges of online sellers, eTaps provides end-to-end automation, including AI-powered order verification, courier optimization, inventory management, reconciliation, and marketing attribution. The company is part of the HMN Group, founded by Muhammad Nafey.