Ginkgo Retail is a Pakistan-based SaaS platform designed to automate ecommerce operations. Founded by Obaid Arshad and Hassan Sajjad, the system provides tools for order management, inventory tracking, logistics automation, and business analytics, helping merchants streamline their online retail operations.
Pakistan’s ecommerce sector has experienced significant growth in recent years. The shift toward online shopping accelerated even further after the global pandemic, as businesses and consumers increasingly relied on digital platforms.
However, one major challenge faced by many ecommerce businesses is the lack of automation in their operations. Manual order processing, inventory mismanagement, and inefficient logistics systems can create operational bottlenecks that slow down growth.
Addressing these challenges is Ginkgo Retail, a technology-driven solution designed to streamline ecommerce operations through automation.
The platform was founded by Obaid Arshad, CEO and Co-founder, and Hassan Sajjad, CTO and Co-founder.
Both founders recognized a major gap in Pakistan’s ecommerce ecosystem: merchants lacked a unified system to manage orders, logistics, inventory, and customer interactions efficiently.
In response, they launched Ginkgo, a SaaS-based ecommerce operating system designed to simplify and automate these processes.
Since its launch in 2020, the platform has steadily gained recognition among ecommerce merchants across Pakistan.
Ginkgo Retail is designed as a one-stop operational platform for ecommerce businesses. The system provides a wide range of tools that help merchants manage different aspects of their operations in a centralized environment.
Key features of the platform include:
These features enable merchants to automate routine tasks, reduce manual errors, and maintain full visibility over their ecommerce operations.
The innovation behind Ginkgo Retail has not gone unnoticed.
In October 2022, the platform received recognition as the Best Made-in-Pakistan SaaS Product in Ecommerce at the Connected Pakistan Conference.
This recognition highlights the growing importance of locally developed technology solutions that address the specific needs of Pakistan’s digital economy.
Over the years, Ginkgo Retail has expanded its reach across the ecommerce sector.
The platform has reportedly processed millions of orders worth billions of rupees, demonstrating its ability to handle large-scale ecommerce operations.
Several well-known brands now use the platform, including:
More than 100 ecommerce merchants currently use the platform to manage their digital retail operations.
Beyond building its own product, Ginkgo Retail has actively contributed to Pakistan’s ecommerce ecosystem.
The company collaborated with Deployers.pk to launch training sessions aimed at educating aspiring entrepreneurs about local ecommerce opportunities.
These sessions have been conducted in cities including:
The goal of these programs is to help young professionals understand the technical and operational aspects of running ecommerce businesses.
As part of its technological growth strategy, Ginkgo Retail also expanded its capabilities by acquiring the Unified Courier Logistic Application developed by Alchemative.
This acquisition strengthened Ginkgo’s logistics automation capabilities, allowing merchants to better manage shipping and delivery processes.
The move reflects the company’s broader vision of building a comprehensive ecommerce infrastructure platform.
Innovation at Ginkgo Retail also extends to environmental sustainability.
The company partnered with ZeroSlip to promote digital receipts and reduce paper usage in retail operations.
Through this initiative, merchants can replace traditional paper receipts with digital alternatives, supporting environmentally friendly business practices.
This collaboration reflects a broader commitment to modernizing retail technology while reducing environmental impact.
The growth of ecommerce in Pakistan has created a strong demand for technology solutions that simplify operations.
Platforms like Ginkgo Retail play a key role in supporting businesses by:
As more businesses move online, the need for reliable ecommerce infrastructure continues to grow.
With Pakistan’s ecommerce industry expanding rapidly, technology companies have an opportunity to build solutions tailored to the local market.
Products like Ginkgo Retail demonstrate how locally developed SaaS platforms can compete with global tools while addressing regional challenges.
By combining automation, logistics integration, and data analytics, such platforms can help businesses scale more efficiently in an increasingly competitive digital marketplace.
Ginkgo Retail represents a significant step forward for Pakistan’s technology and ecommerce ecosystem. Founded by Obaid Arshad and Hassan Sajjad, the platform has evolved into a powerful SaaS solution that supports merchants across the country.
By offering automation, logistics management, and integrated ecommerce operations, Ginkgo Retail is helping businesses improve efficiency and scale their online presence.
As Pakistan’s ecommerce landscape continues to evolve, locally developed technology solutions like Ginkgo Retail are likely to play a critical role in shaping the future of digital commerce.
