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Summra Ubrar
CPC24 CPC Panelist
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Summra Ubrar

HR MANAGER – AOMATA
Pakistan

Summra Ubrar is a seasoned HR leader and Business Partner experienced in talent acquisition, employee engagement, and people-centric growth strategies. She has driven HR transformation at Aomata and Abyan Technologies, building strong workplace cultures and effective HR operations that support organisational success.

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 About Summra Ubrar

Summra Ubrar is an accomplished human resources professional and people-culture specialist recognised for her strategic impact in talent development and HR operations across Pakistan’s tech and digital industries. With over eight years of experience in recruitment, talent acquisition, employee engagement, policy development, performance management, and organisational culture, Summra has played a pivotal role in shaping HR functions that support both business performance and employee wellbeing.

In her role as HR Manager at Aomata LLC, Summra led end-to-end HR strategies that strengthened workforce capabilities, enhanced workplace culture, and ensured seamless HR processes aligned with organisational goals. She has also represented her company at major HR events — sharing insights on people strategy, networking with peers across industries, and contributing to broader discussions on HR innovation and the future of work.

Summra’s professional journey reflects a commitment to building inclusive, fair, and high-performance work environments where talent thrives. Her engagement in HR communities and thought leadership on talent management showcase her dedication to continuous learning and uplifting the HR profession in Pakistan.

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