Sumaira Andleeb is the E-Commerce Head at Starlet Shoes, where she drives digital retail strategy and online growth for one of Pakistan’s leading footwear brands. Renowned for excellence in e-commerce leadership, she played a key role in earning industry recognition for Starlet’s digital performance and customer experience.
Sumaira Andleeb is a results-driven e-commerce leader and the Head of E-Commerce at Starlet Shoes, one of Pakistan’s most recognised footwear and lifestyle brands. With a strong focus on digital retail strategy, online marketplace expansion, and customer-centric growth, Sumaira plays a central role in transforming how Starlet connects with consumers across digital platforms.
Under her leadership, Starlet’s online performance has strengthened significantly, contributing to the brand’s reputation for innovation and market responsiveness. Her strategic work was acknowledged at the Global Digital Awards 2024, where she received recognition for Best E-Commerce Excellence — a testament to her commitment to high-impact digital sales and operational excellence.
Sumaira is also a featured speaker at major industry events, sharing insights on the future of digital commerce, customer experience optimisation, and e-retail trends. Her journey highlights the importance of agility, strategic thinking, and leadership in navigating Pakistan’s dynamic digital economy — inspiring other professionals to elevate their skills and contribute to sustainable business growth in an increasingly online world.
