Mudassir Aslam is a purpose‑driven social entrepreneur and the first Shark Tank Pakistan contestant to represent an eco‑startup. He is the founder of Relife, a green enterprise producing eco‑friendly seed‑tipped pencils from recycled paper to combat deforestation. While pursuing a BBA in Marketing, Mudassir has sold 25,000+ pencils, planted 25,000+ trees, saved 512 trees from cutting, and earned national recognition including the State Bank Sustainability Award and a PKR 1 M grant from Standard
Mudassir Aslam is a visionary social entrepreneur from Pakistan who combines purpose with innovation to create sustainable solutions for environmental and social challenges. As the founder of Relife, a green startup transforming recycled paper into eco‑friendly seed‑tipped pencils, he is redefining how everyday products can become tools for climate action and community empowerment. Mudassir gained national prominence as the first contestant from Shark Tank Pakistan to pitch an eco‑entrepreneurial venture, inspiring youth across the country to pursue impact‑driven business.
Currently pursuing a BBA in Marketing at the University of Lahore, Mudassir has taken on leadership roles in student organizations while passionately channeling his skills toward environmental stewardship. His commitment to sustainability is demonstrated through Relife’s core mission: turning recycled paper into pencils that, once used, can be planted to grow into trees — creating a cycle of regeneration that directly fights deforestation.
To date, Relife has sold over 25,000 handmade pencils, resulting in the planting of more than 25,000 trees and the conservation of 512 trees that would otherwise have been cut down for wooden pencils. Beyond environmental impact, Mudassir has built a socially inclusive enterprise by creating employment opportunities for youth and women in production, recycling, and logistics, fostering sustainable livelihoods within local communities.
Under his leadership, Relife has also led awareness campaigns in schools and colleges, educating the next generation about sustainability, circular economy practices, and the power of entrepreneurship for change. This work has earned national recognition, including prestigious accolades such as the State Bank Sustainability Award, a PKR 1 million grant from Standard Chartered, and widespread media coverage on national news channels and morning shows.
Mudassir’s journey reflects a deep belief in using entrepreneurship as a force for positive environmental and social change — building not just a business, but a movement that nurtures stewardship, innovation, and community impact across Pakistan and beyond.
