Javeria Abid is the CEO & Founder of Rang-e-Khushboo, a Pakistani fragrance brand crafting high-quality, non-alcoholic perfumes that blend elegance with affordable luxury. Driven by her deep passion for scents and commitment to customer delight, she curates long-lasting fragrances that resonate with personal identity and style. Her journey inspires a blend of creativity and entrepreneurship in Pakistan’s lifestyle market.
Javeria Abid is a visionary entrepreneur and the Chief Executive Officer & Founder of Rang-e-Khushboo, a rapidly-growing Pakistani perfume brand born from her love for fragrances and desire to make premium, non-alcoholic scents accessible to all. With a keen eye for quality and a passion for creativity, Javeria curates and crafts elegant, long-lasting perfumes that celebrate individuality, culture, and modern style while remaining affordable and skin-friendly.
Her journey into fragrance began with a simple dream — to transform her personal passion into an inspiring business that connects with people through scent. Today, Rang-e-Khushboo proudly serves fragrance lovers across Pakistan with products that combine tradition with contemporary preferences. Javeria’s entrepreneurial spirit, rooted in innovation and customer focus, continues to elevate the brand’s presence and inspire others to pursue their creative visions.
